Left hand side of Shop interior

Hi, we are Ray & Jenny Butters and we try to provide a friendly and helpful atmosphere in our shop, with personal advice when required.  Over a third of all fishing tackle shops have closed in the last five years so we are hoping you will visit us so that we can remain of service to you, our customers.

Whether you are a pleasure angler or more serious fisherman, our range will cater for most of your needs, through Coarse, Carp, Specimen, Sea and Game Fishing.

You are welcome to browse at your leisure and parking is easy, either in the front lay-by or in the main Carpark behind the shop premises.

If we do not have the item in stock that you require we can usually obtain any goods within the week.


We stock all majors brands including Fox, Chub, Preston, Korum, Daiwa, Korda. Abu Garcia, Gardner, Shakespeare, Berkley, JRC, Maver, Middy, Nash, Dynamite, Sensas, Mainline, Rickworth Drennan.

We have constantly changing stock in our shop but regret do not have the time to display everything on our Website, so please come in and have a look.

At the moment, we have plenty of Dead Bait in stock for all your Pike and Sea fishing requirements,



Picture of Inside Shop


Monday 8.30am to 4.30pm
Wednesday8.30am to 5.30pm
Thursday8.30am to 5.30pm
Friday8.30am to 5.30pm
Saturday8.00am to 5.00pm
Sunday 9.00am to 12.30pm



Directions from Junction 11 of M5, follow the Cheltenham and Gloucester sign. Keep to left at first and second roundabouts and follow marked signs in the road for PE way. Travel straight on until you reach large square roundabout (Coronation Square). Take third left signposted Car Park and "Be Lucky" is towards the end of the row of shops. Parking either in front lay-by or to the rear in public car park.



Please remember you need a rod licence to go fishing anywhere except the Sea, these can be obtained from your local Post Office or on line at  Environment Agency Website